Brand Rollout
Spark AR by Facebook
Spark AR wasn’t just a product rollout—it was a movement. We weren’t simply launching software; we were throwing open the doors to a whole new way of creating. Imagine a world where anyone—from seasoned developers to weekend creatives—could dive into augmented reality with ease. That’s the world we built with Spark AR, and it was thrilling to watch it take off.
Dream it, Make it, Share it.
From the beginning, our goal was to strip away the intimidation factor of AR. This wasn’t some lofty tech only for the coding elite. It was for everyone—designers, artists, marketers, your neighbor who likes making cat videos—anyone who had something to say or show. We made AR playful, we made it powerful, and we made it accessible. Our message? Dream it, make it, share it with the world. Simple as that.
More Show, Less Tell.
The rollout was all about showing, not telling. We wanted people to feel the power of Spark AR in their hands, not just read about it. So, we crafted a campaign that let them do just that. From the first touch, whether on their phones or laptops, creators were invited to jump right in. No long-winded manuals, no tech-speak—just a clean, intuitive studio with all the tools to start creating magic in minutes.
Pushing Boundaries
We also showcased creators who were already pushing boundaries with AR. The bold ones, the dreamers, the innovators—those who were using Spark AR to blur the lines between digital and physical worlds. Think of a fashion brand launching a virtual fitting room or an artist creating mind-bending Instagram filters. It wasn’t just AR for fun; it was AR with purpose. It was AR that connected.
“Aha” Moments
We kicked things off by putting creators front and center. Our tutorials were quick, sleek, and packed with “aha” moments. You didn’t need to be a developer to get hooked. We showed how anyone could fire up Spark AR Studio, play around with textures, layers, and effects, and in minutes, they’d be spinning out something that felt futuristic.
And then came the magic of sharing. Spark AR wasn't meant to sit quietly on someone's hard drive. It was designed to go out there and live in the world. Instagram, Facebook, Messenger—we made sure creators could drop their AR creations into the wild at the click of a button, sending ripples across social media.
The Playbook
To make sure anyone—literally anyone—could hit the ground running, we didn’t just leave them to figure it out on their own. We built out a killer set of guidelines, packed with tutorials, step-by-steps, and bite-sized lessons that made the platform’s features feel second nature. We broke down complex concepts into simple, digestible chunks. From “how to” basics on creating an effect, to advanced tips for optimizing AR interactions, we covered it all.
