Brand strategy, Creative direction, Identity design, Narrative, Campaigns

Helping ambitious
brands earn attention.

TCD Brand Studio is the independent practice of Trevor Clark Dawson, partnering with founders and leadership teams on brand strategy, creative direction and identity, usually right before it’s too late.

Selected work Meet Trevor
20+Years building
brand experience
100+Brand and client
partnerships
25+Brand identity
refresh & launches

Why brands bring me in

I partner with founders and leadership teams on brand strategy, identity and getting a brand to market: the positioning, the name, the look, the launch, and the hundred small calls in between that decide whether anyone cares.

Don’t be the brand nobody misses.

About Trevor
01Autodesk Brand refresh concept 02Accelera by Cummins Brand concept to launch 03Cummins Power Onward Brand platform 04Hasbro Peppa Pig Brand refresh, campaign activation 05Uber Eats Campaign 06Levi’s® Retail environments 07Spark AR by Facebook Brand rollout 08Google Chromebook Product pages

Lead, Create, Advise

Some teams need a leader.
Some need a maker.
Some need a second opinion.
I work as all three.

Ways to work together →

01Fractional Creative Leadership

Strategic creative partnership for founders and leadership teams navigating growth, repositioning, launches or organizational change.

02Creative Development

Hands-on creative work spanning brand identity, campaigns, presentations, messaging, visual systems and key customer experiences.

03Creative Advisory

Flexible access for ongoing creative reviews, design critiques, strategic feedback and trusted counsel.

Featured work.

43 projects

01AutodeskBrand identity, Content & social, Digital & web, Print & editorial, Film & motion 02Accelera by CumminsNaming & strategy, Brand identity, Campaigns, Film & motion 03Cummins Power OnwardNaming & strategy, Brand identity, Content & social, Film & motion 04Hasbro Peppa PigBrand identity, Campaigns, Naming & strategy, Content & social, Environments & retail, Film & motion 05Uber & Uber EatsContent & social, Campaigns, Digital & web, Film & motion 06Uber EatsCampaigns, Naming & strategy, Content & social, Digital & web, Film & motion 07Levi’s®Environments & retail, Campaigns, Art & illustration, Packaging & product 08Spark AR by FacebookBrand identity, Naming & strategy, Campaigns, Content & social, Digital & web, Film & motion 09AutodeskFilm & motion 10Spark AREnvironments & retail, Content & social, Film & motion 11Obey X Levi’sPackaging & product, Campaigns, Content & social 12Uber for BusinessDigital & web, Film & motion 13Google ChromebookDigital & web, Campaigns, Film & motion 14Gillig + CumminsCampaigns, Digital & web, Content & social, Film & motion 15Adidas X MonsterPackaging & product 16Translate BioBrand identity 17Cummins Hydrogen FuelCampaigns, Content & social, Film & motion 18Zero-Emission Urban BusCampaigns, Print & editorial, Film & motion 19SU Sales MaterialsPrint & editorial, Digital & web, Film & motion 20Singularity UniversityBrand identity 21Spark AR RolloutCampaigns, Digital & web, Film & motion 22SBFABrand identity 23Adidas PackagingPackaging & product 24Idenix PharmaceuticalsBrand identity 25W2O RebrandBrand identity 26Playing FieldBrand identity 27Amgen®Brand identity, Campaigns 28Moore FoundationDigital & web, Print & editorial 29WNBF BrandingBrand identity 30Procysbi®Digital & web 31AT&T ParkEnvironments & retail 32Monster HeadphonesPackaging & product, Campaigns 33AbbVieDigital & web 34Acessa™ ProcedureCampaigns, Naming & strategy 35SOMA MagazinePrint & editorial 36TheColumnGroup.comDigital & web 37Best Buy®Content & social, Campaigns 38GapWeb.comDigital & web 39Gap Inc. Annual ReportPrint & editorial 40Live Rich 26Art & illustration 41Shacked ScrollArt & illustration 42Rodeo BeachArt & illustration 43Levi’s: Sketches + PaintArt & illustration

Every brand I’ve worked with, in-house and as clients, is in the brand index on the About page.

October 4, 2026 Why brands bring me in.Nobody calls me when things are going great. They call when the launch date didn't move and the brand isn't ready. September 20, 2026 The more the merrier.Anyone who shows you a tidy five-step brand process is selling you the five steps.