Brand strategy · Creative direction · Identity design · Narrative · Campaigns

Helping ambitious brands earn attention.

TCD Brand Studio is the independent practice of Trevor Clark Dawson, partnering with founders and leadership teams on brand strategy, creative direction and identity, at the moment it matters most.

Selected work Meet Trevor
20+Years experience
100+Brand and client partnerships
25+Brand identity refresh & launches

Why brands bring me in

I partner with founders and leadership teams on brand strategy, identity and getting a brand to market: the positioning, the name, the look, the launch, and the hundred small calls in between that decide whether it lands.

About Trevor
01Autodesk Brand refresh concept 02Accelera by Cummins Brand concept to launch 03Cummins Power Onward Brand platform 04Hasbro Peppa Pig Brand refresh, campaign activation 05Uber Eats Campaign 06Levi’s® Retail environments 07Spark AR by Facebook Brand rollout 08Google Chromebook Product pages

Lead · Create · Advise

Some teams need a leader. Some need a maker. Some need a second opinion. I work as all three.

Ways to work together →

01Fractional Creative Leadership

Strategic creative partnership for founders and leadership teams navigating growth, repositioning, launches or organizational change.

02Creative Development

Hands-on creative work spanning brand identity, campaigns, presentations, messaging, visual systems and key customer experiences.

03Creative Advisory

Flexible access for ongoing creative reviews, design critiques, strategic feedback and trusted counsel.

Featured work.

43 projects

01AutodeskBrand identity 02Accelera by CumminsNaming & strategy · Brand identity 03Cummins Power OnwardNaming & strategy · Brand identity 04Hasbro Peppa PigBrand identity · Campaigns 05Uber & Uber EatsContent & social 06Uber EatsCampaigns 07Levi’s®Environments & retail 08Spark AR by FacebookBrand identity · Campaigns 09AutodeskFilm & motion 10Spark AREnvironments & retail 11Obey X Levi’sPackaging & product 12Uber for BusinessDigital & web 13Google ChromebookDigital & web 14Gillig + CumminsCampaigns · Digital & web 15Adidas X MonsterPackaging & product 16Translate BioBrand identity 17Cummins Hydrogen FuelCampaigns 18Zero-Emission Urban BusCampaigns · Print & editorial 19SU Sales MaterialsPrint & editorial · Digital & web 20Singularity UniversityBrand identity 21Spark AR RolloutCampaigns 22SBFABrand identity 23Adidas PackagingPackaging & product 24Idenix PharmaceuticalsBrand identity 25W2O RebrandBrand identity 26Playing FieldBrand identity 27Amgen®Brand identity 28Moore FoundationDigital & web · Print & editorial 29WNBF BrandingBrand identity 30Procysbi®Digital & web 31AT&T ParkEnvironments & retail 32Monster HeadphonesPackaging & product 33AbbVieDigital & web 34Acessa™ ProcedureCampaigns 35SOMA MagazinePrint & editorial 36TheColumnGroup.comDigital & web 37Best Buy®Content & social 38GapWeb.comDigital & web 39Gap Inc. Annual ReportPrint & editorial 40Live Rich 26Art & illustration 41Shacked ScrollArt & illustration 42Rodeo BeachArt & illustration 43Levi’s: Sketches + PaintArt & illustration

Every brand I’ve worked with, in-house and as clients, is in the brand index on the About page.

October 4, 2026 Why brands bring me in.The launch is getting close and the brand that has to carry it isn't ready. Whatever the reason, there's a brand decision ahead. September 20, 2026 Building a brand is never linear.From name to market, a brand takes shape through discovery, exploration and a lot of refining. Launching is only the starting line.