Brand Refresh & Campaign Activation
Hasbro: Peppa Pig
Peppa Pig is all about joy, exploration, and imaginative play. Our mission? To evolve the Let’s Jump In platform by centering it around "parent confidence." We wanted to remind parents that keeping it simple is key—when they feel confident, their kids thrive. This campaign was designed to inspire parents with Peppa's playful approach, showing that jumping into life’s little moments can be easy, fun, and totally stress-free.
Parent Confidence Builds Kid Confidence
The Insight: Parents today often feel overwhelmed with the abundance of parenting advice, pressures, and societal expectations. Our goal was to simplify this. By focusing on parent confidence—the belief that parenting can be intuitive, easy, and not over-complicated—we could foster a ripple effect of kid confidence. When parents feel secure in their choices, children feel empowered to explore, learn, and grow.
The Let’s Jump In platform
Strategic Approach: The Let’s Jump In platform provided the perfect metaphor for this journey. Jumping in can feel daunting—whether it’s engaging with your child’s play or embracing the complexities of parenting. But we redefined Let’s Jump In to mean embracing everyday moments with bravery and simplicity. It’s a choice that empowers parents to trust themselves, which in turn nurtures confident, curious kids. We developed a marketing plan that activated this core message across multiple touchpoints, uniting diverse brand activations under the theme of confidence and simplicity.
From Tagline to Rallying Cry
Let’s Jump In became more than a phrase; it became a rallying cry for parents to take small, brave steps every day. Whether it’s trying a new activity with their child, allowing for independent play, or trusting in their parenting instincts, Let’s Jump In represents the empowerment that comes from embracing simplicity and confidence. It encourages parents to make the decision to engage, without fear of perfection.
Bringing the Campaign to Life
We took Let’s Jump In and brought it to life in a way that really connected with parents, moving them from curious to confident in no time:
Content Magic: Through blogs, videos, and social posts, we kept it real—sharing simple tips that let parents breathe and enjoy the everyday moments, all while reminding them that “good enough” is more than enough.
Social Buzz: On Instagram and Facebook, we sparked a movement. Parents shared their "Jump In" moments, from messy crafts to spontaneous fun, with exclusive Peppa Pig goodies fueling the excitement.
In-Store Adventures: We turned retail spaces into Peppa play zones, where parents and kids could literally jump in and experience the brand’s confidence-building message firsthand.
Influencer Vibes: Trusted parenting influencers shared their own “Jump In” stories, showing that bravery in the little moments can lead to unforgettable family memories.
At The Checkout: Point-of-sale moments sealed the deal with playful product bundles and promotions that made it easy for parents to grab the tools they needed to keep the fun and confidence going at home.
