Targeted Science

Idenix Pharmaceuticals

Brand Identity
Targeted Science

Targeted Science

IDENIX is a biopharmaceutical company focused on the treatment of hepatitis C virus (HCV) infections.

 The “X” became an iconic graphic design element throughout the company’s identity system, conveying the targeted nature of the company’s drug delivery capabilities. 

The “X” became an iconic graphic design element throughout the company’s identity system, conveying the targeted nature of the company’s drug delivery capabilities. 

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Merck Acquisition

Merck Acquisition

A few short months following the launch of the new brand, Merck & Co. acquired IDENIX for $3.85 billion.