https://tcd-brand.com/thinking/ Notes on brand strategy, creative direction and the decisions behind the work. https://tcd-brand.com/thinking/why-brands-bring-me-in/ https://tcd-brand.com/thinking/why-brands-bring-me-in/ Sun, 04 Oct 2026 09:00:00 -0800 The launch is getting close and the brand that has to carry it isn't ready. Whatever the reason, there's a brand decision ahead. https://tcd-brand.com/thinking/building-a-brand-is-never-linear/ https://tcd-brand.com/thinking/building-a-brand-is-never-linear/ Sun, 20 Sep 2026 09:00:00 -0800 From name to market, a brand takes shape through discovery, exploration and a lot of refining. Launching is only the starting line.